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Staying out of spam

Landing in the inbox is part authentication (which CloudQube handles for you) and part sending habits (which are up to you).

When you set up email on your domain, CloudQube publishes the DNS records that mailbox providers check to confirm your mail really comes from you (SPF, DKIM and DMARC). You don’t configure these yourself; they’re added to your domain automatically.

  • Only email people who expect to hear from you. Sending to addresses that never opted in is the fastest way to the spam folder.
  • Use the same real from-name and address on your own domain every time.
  • Keep an eye on bounces and complaints, and remove addresses that bounce or unsubscribe. See Handle bounces.
  • If you’re new to sending, build up volume over a few days instead of mailing a large list on day one.
  • Write the way you’d write to a customer. Big images and lots of links make filters suspicious.